This is a jar of cold pressed, unrefined, unscented coconut oil. In fact, most coconut oil you find on the market is nothing like what comes out of the press. You can see this oil is not clear, but yellow, and when it cools to around 20 degrees C or lower, it does not form a solid block until it is a lot colder (like 13 degrees or so) like the purified forms.
The cyrillic on the label says, in latin script: kokosovo maslo (coconut oil) BEZ AROMAT - this means without perfume. The natural product does not smell like this, the scent is present in the milk and to some extent in the white flesh inside a coconut, but when you dry and press the flesh, there is very little of this.
Most coconut oils you find are highly overpriced, overprocessed refined products. Be careful out there. Coconut oil is truly a wonderfood, but I doubt that you will get half the benefits unless you get a clean, organic, unrefined form like this one..